Modern Office

MARKETING ANALYTICS 

DIGITAL MARKETING ANALYTICS CONSULTING

The analytics consulting service is a proactive, data-driven approach to identifying opportunities in your business's metrics. This approach involves understanding the relationship between objectives and measures to make informed decisions confidently!

  • Develop a comprehensive digital marketing analytics strategy

  • Technical support for your analytics infrastructure

  • Customized reporting and dashboards for your business

  • Ongoing business needs and analytic system maintenance​

MARKETING INTELLIGENCE 
Teamwork
  • Goals and objectives: Identify the business objectives and build the required marketing KPIs to establish the projected targets and the required metrics to manage marketing performance.

  • Data management: Reviewing data sources and setting up the technical integration for data collection.

  • Analysis and reporting: Setting up the required reporting system, timeframes, performance metrics, and dimensions. Providing Google Analytics consulting and Marketing Technology strategy.

  • Marketing dashboard: Creating the marketing dashboards using visualizations and data models that clearly communicate marketing results along with strategic insights and business goals.

BUSINESS INTELLIGENCE (BI) & MARKETING ANALYTICS 
  • Business Discovery: Business Objective, Opportunity/Threat Identification, Competitive Analysis

  • Organization Analytics: CRM & Offline data, Sales Analytics, Brand Equity, Consumer Analysis, Retention/Churn Analysis

  • Marketing Analytics: Marketing Dashboard, Marketing Mix Modeling (MMM), Marketing Performance, KPIs and ROI Analysis

  • Online Analytics: Website Analytics, Social Media Analytics, Attribution Modeling, Channels Analytics (Paid and Organic)

Shared Office
Business Partners at Work
IMPACT ON MARKETING ANALYTICS ON BUSINESS
  1. Customer Intelligence: Understand your consumer journey and target audience

  2. Market and Competetive Analysis: Identify the market opportunities, situation analysis, and competitors 

  3. Marketing Performance: Measure the performance of your marketing activities, brand metrics, channels, campaigns, and marketing ROI

  4. Data-Driven Strategy: Build your marketing strategy based on actual data and practical measurements. Monitor current trends and predict future trends

  5. Forecasting and Prediction: Use data to extract prediction models and  the future course of action
     

Does your company need our services? Message us today.